Proclamation Jewelry, known for its bold and symbolic high-end jewelry, commissioned me to design a premium coffee table book that reflects the essence of their brand. This bespoke booklet was created to accompany the handover of custom-made pieces — such as their iconic family crest rings — and serve as a storytelling artifact that conveys legacy, symbolism, and craftsmanship.
The booklet needed to strike the perfect balance between modern elegance and historic richness, much like the jewelry itself. My task was to design a layout that could carry their powerful narrative while visually aligning with the prestige of their product.
Brand Discovery: Took deep inspiration from the symbology behind Proclamation’s jewelry line, especially the narrative of identity and legacy.
Layout & Typography: Designed a premium editorial layout in Adobe InDesign, featuring luxury serif fonts, high-contrast compositions, and intentional white space.
Visual Strategy: Integrated lifestyle photography and symbolic artwork to guide readers through the brand’s story.
Production: Delivered a fully editable InDesign file along with a high-resolution, print-ready PDF.
Result: The final booklet was selected and published by Proclamation Jewelry and is now used in client handovers and luxury marketing presentations.