Precision Research Centre approached me to design a new logo that seamlessly extends their established visual identity. Having previously created the logos for Precision Cornea Centre and Precision Glaucoma Centre, the objective for this project was to maintain absolute brand consistency — using the same fonts, colors, structure, and visual language — while introducing a new mark dedicated to their research division.
The result needed to feel instantly recognizable as part of the Precision family, while symbolizing innovation, clarity, and scientific focus.
Brand Discovery:
Reviewed the existing Precision brand assets to ensure continuity across typography, iconography, and color palette. Identified the core visual elements that define the Precision identity, specifically the signature eye-inspired motif and the medical-professional aesthetic.
Layout & Typography:
Reconstructed the logo layout using the same serif typography and spacing system from previous Precision logos. Ensured proportional harmony between the symbol and the wordmark to maintain a unified brand presence across all divisions.
Visual Strategy:
Preserved the signature dual-tone navy and silver palette, integrating it into the new emblem for Precision Research Centre. The eye symbol was refined to reflect research, insight, and analytical precision — creating a mark that feels both familiar and purpose-specific.
Production:
Delivered the final logo in multiple formats (AI, EPS, PNG, SVG), ensuring it could be used across print, digital, signage, and clinical documentation. The final mark aligns perfectly with the existing Precision brand family while clearly defining the research division.