Synlab France needed a custom illustration for their internal business transformation initiative. The design was inspired by John Kotter’s book “The Iceberg is Melting”, symbolizing the necessity for change. The artwork was to be applied across various promotional items, including mugs, cups, and caps.
Execution Process:
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Concept Development:
- Focused on a visual metaphor showing biologists in white coats and managers in suits standing on a melting iceberg.
- Ensured the imagery conveyed urgency while maintaining a professional and engaging tone.
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Illustration & Design:
- Created a high-quality, vector-based illustration for print adaptability.
- Balanced colors and composition to ensure clarity when printed on curved surfaces like mugs.
- Left space for the title/slogan to be added later as requested by the client.
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Final Touches & Optimization:
- Provided mockups to demonstrate how the design would look on different items.
- Delivered print-ready files in multiple formats to ensure smooth production across merchandise.
This visually striking yet simple design effectively supports Synlab France’s initiative, making the change message memorable and impactful.
