This promotional layout was created for ABS Aviation (Austbrokers)—a specialist in aviation insurance. The design clearly presents their core services, including drone, aircraft, and pilot insurance, while establishing the brand’s reliability and industry focus.
Executive Process Highlights:
Discovery Phase: Identified key services and brand positioning to inform layout direction and image choices.
Layout Planning: Balanced a strong service section on the right with dynamic aviation imagery on the left to ensure visual flow and engagement.
Visual Integration: Used layered photo treatments (polaroid-style snapshots) to highlight aviation diversity—helicopters, drones, cockpits, and jets—reinforcing credibility across sectors.
Branding Focus: Incorporated bold red and deep navy to echo the company’s brand colors and emphasize urgency and trust.
Typography & Hierarchy: Structured text for quick scanning, with a bold call-to-action (phone and web) clearly positioned for conversions.
This design communicates professionalism, trust, and clarity—exactly what’s needed in a niche like aviation insurance.