Flyer Design for The Duarte Team – Transparent & Trustworthy Home Loan Solutions

The Duarte Team, a home loan group within Caliber Home Loans, needed a professionally designed flyer to distribute to business partners and customers. The primary goal was to establish a strong brand identity for the team while maintaining a connection to the Caliber Home Loans brand. Additionally, the flyer had to visually communicate a transparent mortgage process and be optimized for print, social media, and HTML emails.

Execution Process:

1. Branding & Visual Identity: Focused on highlighting The Duarte Team’s brand while keeping Caliber Home Loans as a secondary visual element.
2. Content & Layout Design: Structured the flyer to effectively convey key information about the team, their expertise, and their mortgage process.
3. Color Scheme & Typography: Used a professional, modern design approach with clear typography and brand-aligned colors to ensure readability and engagement.
4. Digital Optimization: Ensured the flyer was web-friendly, making it suitable for social media posts and email campaigns without losing quality or impact.

The final flyer successfully enhances The Duarte Team’s presence in the marketplace, reinforcing trust and credibility among customers and business partners.